Cradle to Cradle is a great book which portrays optimistic and innovative thinking. McDonough and Braungart provided me with a lot of insight and I think their ideas are great. It gives promise to the environmental movement and helps us to see that things don't have to be so bleak. As the authors state, it's not necessary to go back to preindustrial times and live an uncomfortable life. We must simply use our creative thinking to reinvent the design process.

I found it especially interesting to hear the perspective that eco-efficiency is not the best idea. I always thought that the idea of efficient and sustainable buildings was a great idea, until I read about cases where sealed windows actually helped to trap more toxins inside the building and in some cases efficient meant less safe. Designing all products to be incorporated in a closed circuit system where they can be constantly recycled and produce no waste is a great idea! It would work to attract more community involvement and support for the environmental movement because people would not be forced to give up the comforts of life. This is a great book and I would recommend everyone to read it.